Chalk & BladeThe £100,000 poisoned ad-apple of Love Island and why podcasting is the healthier alternativeITV needs event television for its ad revenue, and this has never been more apparent than when they announced a charge of £100,000 per TV…3 min read·Jul 28, 2021----
Chalk & BladeWhat 2020 tells us about podcast trends for 20212020 was a hard year for advertisers. Some with pandemic-resistant businesses made some bold choices, but most couldn’t afford the risk…3 min read·Apr 23, 2021----
Chalk & BladeWomen Serving Tea: Why female voices are finding such success in the world of podcastingWhen I was 13 years old, I had a secret, and it was ever so rebellious. I had a battery-operated red and black hand-held radio. I would…5 min read·Mar 11, 2021----
Chalk & Blade5 Heavy-Hitting Drama Pods We’re Hyped for in 2021From Silicon Valley vendettas to a decade-spanning serial killer hunt, the new year has some promising dramatised podcasts to get immersed…4 min read·Jan 27, 2021----
Chalk & BladeThe Most Anticipated Podcasts of 2021From Meeting Tom Cruise to a spiritual makeover with Laverne Cox, Chalk & Blade team round up their top podcast picks for the New Year4 min read·Jan 27, 2021----
Chalk & BladeCan companies really make an impactful connection over podcasts?The answer is yes, but as with most advertising — not if you act like a psychopathic narcissist and don’t interest your audience.5 min read·Dec 17, 2020----
Chalk & BladeThe Biggest Challenge in Audio Production Right Now is the Cry of Randy Man-Bats, not COVID-19Sensation sells papers, arguments get followers and ranting gets more downloads. And, for businesses, influencers, and media companies…4 min read·Jul 29, 2020----
Chalk & BladeStop telling agencies and brands to get ready for the “New Normal”The best thing we can do is intelligently prepare for the abnormal5 min read·May 27, 2020----
Chalk & BladeWhy COVID-19 really is psychologically hardAnd how your brand should be communicating about it5 min read·May 1, 2020----
Chalk & BladeThe growth of Campfire Communities in isolationAnd how they guide the stories we should be telling6 min read·Apr 20, 2020----
